Rebecca Hamilton is Professor of Marketing and Area Chair of Marketing at Georgetown University’s McDonough School of Business. She received her PhD from the MIT Sloan School of Management in 2000 and was on the faculty at the University of Maryland’s Robert H. Smith School of Business from 2000-2014. Professor Hamilton’s research focuses on consumer decision making and the effects of consumers’ information processing strategies on their attitudes and choices. Her research has been published in journals such as the Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes and Harvard Business Review.Rebecca received the Erin Anderson Award for an Emerging Female Scholar and Mentor in 2011 and was recognized by the Marketing Science Institute as a Young Scholar in 2007. She currently serves on the Board of Directors for the Association for Consumer Research, as an Associate Editor for the Journal of Consumer Research and the Journal of the Academy of Marketing Science, and on the Editorial Review Boards of the International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Interactive Marketing, Journal of Marketing, and the Journal of Marketing Research.